| By Ty Hulse,
on 15-05-2008 14:51
|
Views : 1906  |
 Theatre Marketing Ideas
Theatre is about connection, connection with the audience. That is the difference between theatre and film connection. This is the way for a theatre to build audience as will, through a connection with their community, with the people who may potentially watch your plays, to make them the audience.
In one small town this connection was established with existing audience members through a simple hand shake. At the end of each play the actors, and other play participants would come out by the doors and shake hand with audience members who passed by them on the way out. While obviously not possible to a full extent in a large theater, many small theatres could benefit from this tactic. For in this simple act the audience is able to see and connect on a personal level with those who created the performance they just watched. If they did not like the performance initially this interaction is more likely to help them forgive the performers, and so will help the theatre avoid bad PR and word of mouth. This action can also lead those that did like or think the performance was ok to like it more, for we all like performances more when we know the people involved. In this respect this action is especially useful in marketing future theater events, for in that hand shake and a few words with the actor or actress whose performance a person liked, the actor or actress becomes more implanted in their mind and memory. That way if they are on a poster in the future, or on current posters which the person sees with their friends, the person is more likely point the play and the performance out to friends and potential audience members.
Another method of connecting with the local community is by going to assist or speak to high schools, and colleges in your area. By benefiting students, teachers, and contributing to the overall education of a community you have the opportunity to get in the paper, get talked about by teachers, and students in your community. Should there be enough interest you could hold workshops with members of the local community, on acting and directing. Such things help to provide a more supporting base which in turn will help to provide a larger and more consistent audience. For the primary method of marketing of most small theatres, or at least the best one is through word of mouth, so the most important thing you can do is get people to talk positively about your theatre.
Ty Hulse is both and artist and a marketer, with a long history in the arts and theatre he has long been concerned about ways to use his understanding of marketing to help theaters perform. To this end he is creating the site http://www.yourtheaters.com - Which he believes will be able to help local theatres and performance groups succeed in the global web.
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